Factor That Influence Decision Making In Purchase

www.ccsenet.org/ijbm International Journal of headache and Management Vol. 6, No. 11; November 2011 mould of Family Structure on Consumer Decision-making Style in Iran Kambiz Heidarzadeh Hanzaee follower professor Marketing Department of Business Management, acquirement and look into Branch, Islamic Azad University Ashrafee-e-Esfahani Highway, Hesarak Road, Zip code: 1477893855, Tehran, Iran Tel: 98-21-4486-9667 E-mail: heidarzadeh@srbiau.ac.ir Fereshteh Lotfizadeh, Ph.D (Corresponding author) Department of Business Management, Science and Research Branch, Islamic Azad University Second floor, 20 No, Shahid Seyyedi Alley, nitrogen avenue Street Zip code: 3413966674, Qazvin, Iran Tel: 98-912-381-5385 E-mail: Lotfizadeh1981@gmail.com accredited: January 29, 2011 inside:10.5539/ijbm.v6n11p297 Accepted: June 22, 2011 Published: November 1, 2011 URL: http://dx.doi.org/10.5539/ijbm.v6n11p297 Abstract Purpose- The excogitation of this conceptual paper is to attempt t o demonstrate the impact of matrimonial maps and family structure on consumer decision-making style within an Islamic gloss. consider/methodology/approach- This paper extremitys to understand how husbands/wives with Eastern norms and Islamic refining use different decision-making style.

Reviews of literature in consumer decision-making and family structure served for the educate of the conceptual arguments. This article utilizes the library and secondary data from rear end Bank Group (2006) and Statistical Center of Iran (2007) for analysis. Findings-Family structure (that is male-dominate, wife-dominate, promulgate decision-making or egalitarian! ism style) and also Islamic norms and Iranian gloss have profound impact on decision-making style on Iranian families. Research limitations/implications- Since the paper presents only the conceptual role model and secondary data, it does not include empirical inquiry that could be carried out to validate the arguments presented in this paper. Children have incredible influence...If you want to get a full essay, order it on our website: BestEssayCheap.com

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