EC and Apparel Industry

Summary of Situation Presented in the Case A 1997 Kurt chromatic and Associates (KSA) have showed that 36% of consumers were willing to pay more for expenditure vesture (Lves and Piccoli, 2003, p. 80). Catering to this, various e-commerce initiates have been launched utilizing information technologies and mechanization that cook the linkage between a employmenters preferences and the capability of a manufacturer to produce apparel establish on these preferences, or mass tailor-madeization. It is a process that uses the alike toil resources to manufacture a variety of similar, yet singly alone(p) products (TC, 2002). Apparel customization comes in three varieties, personalization, fit and design. Among various players, spheres break custom tailored apparel initiative is a hugely successful store of IT-driven strategy. The company sells traditional threads stressing refinement and value and the primarily means of marketing is catalog and flashy catalogs. It is one of the first major apparel firms to recognize the in demand(predicate) Internet economics (Lves and Piccoli, 2003, p. 81). The CEO stated in his 1999 yearbook report that every sale through Internet potentially could be more profitable than through the catalog repayable to savings in selling costs that accounted for 40% of state of matters End operating costs. In collaboration with its partner, sample Solutions Inc., Lands End launched several Internet-based custom tailored programs with a wide-cut global reach of its supply chain and all custom products were made in Mexico. Since then, the company has managed to sustain its competitive avail derived from IT-driven initiatives and doubled its net income in just four long time while total sales only increased a relatively moderate 14% in the same period. 2.          feat Factors a)         Barrier of Entry and the Exclusivity According to Porters matched Forces poseur (CFM), addit ional companies may be reluctant to visuali! se the custom apparel market due to several factors, in particular, i) ... If you motive to get a full essay, order it on our website: BestEssayCheap.com

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